McDonald's

McDonald’s

McDonald's is today one of the most famous brands in the world, the chain of fast food has spread worldwide, for half a century. However, there are countries that are not affected by the phenomenon, but the developed countries have a strong presence in the chain located in and around their cities.

The first McDonald's restaurant was opened in the United States (in California, more precisely) thanks to brothers Richard and Maurice McDonald in 1937. From a simple hot dog stand in a small town in Los Angeles County, the two brothers will know a great epic, especially thanks to their meeting with Ray Kroc, the future founder of the brand. In 1955, he suggested to the McDonald brothers to develop their franchise network. These are commercial agreements that are given from one company to another, in order to make it better known in exchange for remuneration.

McDonald’s  represents world culture because it is present in almost all the countries of the world . In each country there will always be a menu that will be clean  to his country. But each McDonald's do there is both the culture of the country but also the original culture of the country (USA). It makes it global because everywhere we are people can find the same thing to eat as in another McDonald's.