Instagram influencers

I'd like to talk to you about the power of social media today and more specifically the famous social network Instagram and its influencers. 
First of all, Instagram is a social network, it means that the whole world has access to it. The only limit is to have an internet connection. For example, a person living in New York can get in touch with someone residing in Buenos Aires as easily as with his or her next-door neighbor.

The power of Instagram is constantly growing thanks to influencers. 

It must be known that the influencers were unknown people of the sphere of the web before becoming almost essential personalities for the biggest of them. 

These influencers have thousands and millions of "followers" who regularly post publications on their account. Their daily life is highlighted, outings to the restaurant, sports classes, shopping, dress style, living space, eating habits, etc.

The first influencers were American then very quickly the fashion spread around the world. Today we find American influencers as well as Europeans, Asians etc.

Each influencer has his own «public», his followers. All come from a country and culture different from the influencer in question. The feeling of belonging does not lie in the country, it resides in the fact of being in the same way of life or of claiming this way of life. Influencers are for their followers respectable people, whom they can trust. This is the strength of the latter. Followers will tend to follow more or less the choices the influencer makes. For example, product placements: the business world quickly realized that a great opportunity was to be captured on Instagram by influencers. Companies are looking for reputable influencers so they can promote a product or brand.  If an influencer promotes the new Nike shoe shield, all these followers will want to have the same and will feel confident to acquire them because they trust their influencers.

In conclusion, we can say that Instagram through these influencers allows a constant connection with the whole world. I think pushing to the extreme, the influence of Instagram would lead us to live in a stereotypical world, with a model that each of us aspired to look like. I think that Instagram does not insist on the originality, the differentiation between these members and I think that this is one of the characteristics and qualities of the human being that we are all.