Hard Rock Café: The globalization of food & music

The Hard Rock Cafe, created in 1971 in London, is a restaurant chain very famous. It is composed of 140 restaurants all around the world. Those kinds of restaurant are called “theme restaurant”. The Hard Rock Cafe’s one is “Rock & Roll”. A place where you can eat burgers while you’re listening to rock music and admire the decoration with guitars, famous artists clothes etc…

Indeed, this restaurant chain represents global culture because it is located everywhere in the world. In any Hard Rock Cafe restaurant, in Thailand, Germany, Japan, Nigeria, US and more, it’s going to be the same restaurant, with the same menu, music and decoration. That shows that even we are in countries with cultures totally different you find foods and music that all the world will like. Burgers and rock music have been extended all around the world and that shows why Hard Rock Cafe is so successful.

This is the case of cultural assimilation because the atmosphere and the architecture are the same in any restaurant all around the world.

I choose Hard Rock Cafe because I’m a big fan of music and I travelled a lot. Wherever I have been, I found this restaurant. It happened in Thailand, in Morocco and many more. I find that the food and the atmosphere is so great even if it’s expensive.

The Hard Rock Cafe chain shows that there is a globalization because since London, the first restaurant, it has expanded everywhere in the world. However, it does not show the multiculturality because anywhere of the world, this is the same kind of restaurant, same kind of food, music and atmosphere.

My example can add to the class that food and music are also elements that can be expand everywhere in the world. This shows how globalization can go.