The Olympics Games support the idea of Globalization


When Globalization is well-known through the example of the Americanization of the world thanks to MacDonald’s, or Disneyland’s theme-parks to name but two, there is a special event that only occurred every four years with millions of spectators all around the globe watching in awe their well-trained athletes winning or losing sports competition; the Olympics Game. From my perspective, the Olympics are an almost perfect example of globalization at its best. Indeed the Olympic Games represent peace, respect, fraternity between nations, but also high-level sport, and unity around the world. In 2012 the London Olympics Summer-Game gather together over 4.8 billions (huge number considering that is over half the world’s population) of TV- viewers all around the world watching this major sportive and cultural event. Once television became widespread, sporting events became accessible to everyone, at almost any time and all over the world, which comfort this whole idea of globalization. Connecting people together is important for the Olympics, undeniably knowing that sports remains a means of asserting and preserving national identity through every cultural symbols, and values the athletes are going to show the world during two weeks for the most of them. The Olympics Games became a major global event due to support from transnational media corporations, large multinational companies, intergovernmental organizations (United Nations, the European Union) who are the main drivers of globalization. The exposure of the Olympics makes them an ideal target for marketing and economic gain. With for example new sports arenas, creation of the Olympic villages, and infrastructure projects, (transport, security, tourism, utilities, etc.) change totally the face of a city.
All of this are relevant example of global event impact over a population, a country, due to the globalization.


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