Apple : A New Continent

Apple is a multinational company that creates consumer electronics, personal computers, servers and computer software, and is a digital distributor of multimedia content. The company also has a chain of retail stores known as Apple stores. Apple's basic product lines are iphone smartphone, ipad tablet computer and ipod. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976 and incorporated the company on January 3, 1977, in Cupertino, California.
The word culture means: all the knowledge that is shared by all the countries of the world. Apple represents the word culture because in fact this company is known all over the world. This is one of the most used brands by the inhabitants of planet Earth. The elements that show that it is a global culture are that Apple stores are implanted in countries all over the world. In each home, one of two people have an Apple product. It is a culture of assimilation for the population because Apple’s logo (an apple) is the same for all their products and is known by everyone.
Today I decided to talk about Apple because it is a real example of the word culture: a multinational company that adapts its products according to different countries and thus, different cultures. This company interested me because everyone knows Apple and they can identify themselves in my post, know what I'm talking about. The global success of the iphone clearly shows the benefits of globalization. The iphone is an American invention of Silicon Valley. The iphone is an amazing machine to produce GDP all over the world. The more iphone manufactures in factories in Southeast Asia, the more it produces wealth and jobs in western countries.


We could talk about this topic in class because today 4 students out of 5 have an Iphone. Moreover, because this company really represents the globalisation and the global culture and is one of the companies that are considered continents.

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