The Globalization of Starbucks
Starbucks
was born in the United States and since her count more than 21 000 stores in
more than 65 countries. Since a few years the Starbucks company begins to adapt
itself to the countries in which it becomes established, according to their
tradition, their culture, their religion.
For
example, in Mexico Starbucks chose to imitate the style of a local bar Because
the Mexicans see Starbucks as a kind of "bar" where take place
conversations of group.
In China,
Starbucks has re-done its storefront to blend in to the local and traditional
architecture of the surrounding area in order to capture the attention of
a wider variety of customers.
In Japan,
the design of Starbucks was inspired by the spirit of Japanese traditional
service "ichi-go ichi-e". The store itself boasts traditional
attributes from traditional tea houses, along with parts of green gardens
and contemporary artwork.
Besides
changing its shop windows to answer the local culture, Starbucks also created
special flavors according to the present clientele in the country. For example,
in China, Starbucks proposes Red Bean Green Tea Frappuccino, a Honey Yoghurt
Frappuccino in the Eastern Europe and a Creme Brulee Macchiato in the United
Kingdom.
Starbucks
represents global culture, because from my point of view this company possesses
all the assets to be "global". It is a multinational company which
knows how to adapt itself to the countries in which it becomes established
while respecting their lifestyle as well as their culture. Furthermore,
Starbucks has politics anti-discrimination which forbids any shape of
discrimination based on the sex, the race, the ethnic membership, the sexual
orientation, the religion, the thoughts and the ideas. Thanks to this politics
Starbucks facilitate the sharing and the relations between the employees, as
well as the innovation based on diverse ideas.
So, I chose
to present a company because I found that global culture was present in a multitude
of things and not only in the media.
Hello!
ReplyDeleteI founded your article particularly interesting. First and foremost the fact that Starbucks adapt itself depending on which country they become established, is fascinating. It's interesting to see that this company really 'care' about their costumers, all around the world, anywhere they are. They aspire to establishes anywhere, and therefore they do everything they can to assimilate the culture of the country they established their shops in, and that is truly attentive of them. Beyond the customers, they also care about their employees.
How you write the article make it clear for everyone to understand. There’s some technical words that make it more credible indeed your article is really linked to the class discussion and the theme of the website which is the Global Culture, since Starbucks is establishes all around the world.
To conclude it can be said that Starbucks promote globalization and cultural assimilation worldwide.`
Thank you for this brilliant article, it was really interesting to read.