Globalization and Macdonaldization of the World
Today, MacDonald’s counts more of 30 000
restaurants in 200 countries across six continents. Even if it is an company
which represents the American culture all over the world, it also targets its public
according the country’s situation where it is implanted : religion, economic
situation and lifestyle.
It is the case for example in India : cow is a sacred
animal for Hindus, that why Mcdo will indicate on its posters that they don’t
sell beef and beef products. Also, in North Africa, where Islam is majoritarian
; they also respect their religion and sell only halal meet : an example of
cultural appropriation, while maintaining the American model : hamburgers
(In India)
(In Morocco)
Today, I decided to speak about Macdonald’s because it
is real example of global culture : a multinational company which adapts its
products according different countries and so, different cultures. For me,
religion represents a big a part of a culture, that why I chose these pictures
specifically.
It global side is shown thinks to English, the
international language spoken in the all world and the Americanization with the
logo, which is the same for all the restaurants : an example of cultural
assimilation for these populations.
It really interested me to learn about this adaptation
of this company, because in France it is typical to eat Mcdo with friends in
order to spend good time. It is funny to discover a culture within a fastfood we all know; that is why it can add our class discussion : global culture is everywhere, not
only in music or movies, but also in places we are used to.
This post is really cool. I think that Romane showed well all the variations of this multinational company according to the countries in which they are implanted. Even if it is a company which represents the American culture all over the world, she addresses her public according to the situation of the country where she is implanted: the religion, the economic situation and the lifestyle. This post really shows the international side of McDonald's firm and also answers the current composed problem: Are we linving in a global culture? Romane has took for example India to illustrate her words: in India, McDonald's sell only halal meet for its consumers (because the country is mainly Muslim). It is here a good example of a cultural appropriation.
ReplyDeleteI totally agree with this post with the topic : McDonaldization in the world. Indeed, McDonald is one of the most recognized fast food companies in the world. It is also a sign that all human beings living in large cities have already frequented at least one of its restaurants several times. On average in the world, a human eats once a week in a McDonald's restaurant. What I learned in this post is that McDonald's restaurants manufacture their burgers to the different cultures and religion of a country. What I liked is that we realize the importance of McDonald in the world. In addition, McDonald's restaurants adapt to all countries, cultures and tastes to appeal to a maximum of consumers. This proves that McDonald is really part of the advancement of globalization. Furthermore, in many countries the McDonald’s restaurant has no place to eat. In France there is practically no McDonald without dining room on site. In class it can be very interesting to deal with the subject of a fast food like McDonald because indeed we do not talk enough of companies such as this one, which is a huge undertaking that contribute and proves that globalization is beautiful and is well installed in our system. :)
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